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Cascade Platinum Plus
Date
2022-2023
Location
Cincinnati
Role
Art Director
Project type
Design
The goal was to get Walmart shoppers to buy P&Gs new Cascade Platinum Plus. We had to take existing brand guidelines and redevelop to fit a variety of different displays and tactics. From eComm at Walmart to state-of-the-art YBM booths, that stopped all passers by in their tracks to look at the display and then keep them invested in the story that is Cascade Platinum Plus.
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