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The Spirit of Bourbon
Project Type
Photography
Date
2021
Location
Cincinnati
Role
Art Director
The Spirit of Bourbon is an innovative and comprehensive campaign that encompasses all four brands under the Beam umbrella. This agnostic campaign delves into the rich history and origins of bourbon in Kentucky, honoring the forefathers of the spirit and the land from which it originates. From eComm content to in-store displays and signage, The Spirit of Bourbon project showcases the depth and sophistication of the campaign.
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